We partnered with Architect People (formerly Ardern Peters Architects) on a full rebrand that honoured their legacy while signalling a new chapter. Retaining the recognisable “AP” initials, we developed a bold new identity that aligned with their future direction.
Alongside the rebrand, we supported their building refurbishment with cohesive signage design, as well as updating tender documents, business cards, email signatures, updated team profiles, and a refreshed social media presence.
A communications strategy was also developed to ensure AP had a strong handle on their key messages as a business, and the values they wanted to live and communicate. This strategy also helped to ensure a seamless rollout of the new brand, both internally and externally.
With a new brand also comes a need for an updated website, so we also worked closely with their team who had some great ideas about how they wanted to share their new direction online. Work done across the brand identity and communications strategy translated nicely onto this new platform. They were a pleasure to work with and we hope we can work alongside them again in the future – maybe on a house build!?
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