The New Plymouth Club was looking to revitalise its offering for current members and future members to enjoy, including a renovated cafe and restaurant that would bring in more customers and profit for the business. It was our pleasure to work closely with the team to develop a new name and brand that reflected both the club’s heritage and its modern direction.
1908 at the Club was born as a nod to its founding year and ongoing legacy. We then brought the brand to life with a fresh visual identity, designing everything from menus and membership cards to signage, uniforms, and more. We also supported the rollout of the new offer with tailored social media content and PR to help launch the new offering.
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