Following the acquisition of a new company, we worked with the owners of Waitara ITM to create a brand that would sit under the ITM umbrella, while uniting their expanding network under one strong identity: North Taranaki ITM.
In addition to creating the new name, we also helped define the company’s core values and crafted clear messaging to communicate these with staff. As part of the transition, we also developed a communications strategy to introduce the new ownership and business structure to internal stakeholders, customers, and the wider community.
Our partnership continues today, with ongoing marketing and social media management including content creation, posting, and advertising that aligns to their broader marketing goals.
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